Platrr.

Industry

Food & Beverage

Year

2026

What we did

Product Strategy
Information Architecture
UI/UX Design
Design System
Prototyping

Overview

A premium, curated food-discovery platform built around dishes and experiences rather than restaurants — designed to make every food choice intentional, memorable, and worth trying.

Problem

Mainstream food apps optimize for availability and volume: endless listings, venue-level star ratings, and crowdsourced noise.
They answer “what’s open near me,” not “what’s actually worth ordering.”
For people who care about quality over quantity, there’s no product that treats taste as an identity or dishes as the unit of discovery.

Solution

Platrr. reframes discovery at the dish level and layers a real community on top of it. Instead of averaged venue scores, users get meaningful, dish-specific reviews; instead of passive browsing, they discover curated experiences, host and join events, nominate cafés, and build a personal taste identity over time.
The positioning is deliberate: not “what’s available” — “what’s worth trying.”
Core screens prototyped (Home, Explore, Collection, Taste Rooms, Profile, Progress) with the design system and theming locked; remaining flows in build toward handoff.

Typeface & Color

Geologica

#C56A2D
#333333
#9D9D9D
#E9EAF0
#4A6F54

Wireframes

Wireframes establish the core structure and layout of a project, providing a visual guide for content placement and functionality. This ensures alignment among team members, helping streamline the design process and achieve efficient project execution.

Design approach

A Neumorphism system built on the principle “soft depth, minimal noise, premium feel.” Soft dual-shadow surfaces, tactile pressed/selected states, and generous calm space create a premium, elegant read while keeping the interface clean. Full light and dark theming, Geologica as the typeface, and a defined token palette (light #E9EAF0 bg / primary #C56A2D; dark #181818 bg / primary #C1692F) keep it visually cohesive across the app.

Role

Founder and product/UX designer — owning the concept, information architecture, design system, and end-to-end screen design.